Online Marketing

What is Internet Marketing?

Web Marketing is application of Internet and related innovations to accomplish the company's marketing objectives.

Online Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product and services, provide information to prospective clients and to reach different geographical regions and niche markets.

CLIENT centered marketing is the key for success of any company. Concentrating on client wants and needs will help a company to satisfy really to thrill its customers more effectively and effectively. Building close relationships and maintaining existing clients is extremely important due to the fact that getting a brand-new customer is expensive than keeping the existing Web Marketing consumer.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really crucial.

Web Marketing Tools

Search Engine Marketing

Because 85% of Internet web surfers use search engines to find brand-new sites, browse Engine marketing is important. Research reports reveal that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

Email Marketing

E-mail marketing can be utilized to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost efficient Internet Marketing tool and the results can be quickly determined. If we are to lease an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

This is called the profits sharing organisation design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Since you pay only for performance, affiliate marketing is risk totally free and expense reliable advertising. Affiliate marketing allows organisations to reach specific niche markets in a more expense reliable manner.

Banner Advertising

Banner marketing was quite popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfying banner marketing still considers as an effective branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium might be used to spread the word about your business among the target market. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of details about brand-new sites. Hotmail is among the first examples of Viral Marketing.

Publicity

Publicity has to do with developing awareness, constructing trust and reliability. Online press release distribution plays the main function in this.

Browse Engine marketing is essential since 85% of Internet surfers use search engines to find brand-new sites. E-mail marketing can be used to drive sales, supply consumer service and to develop close relationships with the clients. E-mail marketing is an expense efficient Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of details about brand-new websites.